#07 - Product Marketing and Branding

Chief Marketing Panda nachdem er eine starke Marke entwickelt hat

Product Marketing and Branding is an essential duo for any product manager. While product management focuses on the product's functionality and user experience, product marketing and branding are responsible for shaping the product's perception in the market. This month's Product Marathon will shed some light into the intricacies of these two disciplines.

The series will explore the nuances of understanding product marketing, dissecting its role in the product lifecycle and its impact on overall business success. We will then delve into the art of creating a strong product brand, examining the key elements that contribute to a brand's identity and resonance with target audiences.

Furthermore, it will discuss the importance of developing effective product messaging. Clear and compelling messaging can significantly influence a product's adoption and market penetration. You will learn about strategies for crafting persuasive messages that resonate with customers and drive desired actions.